Published in Graphic Design Concepts PLUS
"...I would like to express my deep appreciation to Solomon
Siegel of Siegel Web Development & Consulting, Inc. for providing
most of the website designs shown on the pages in Part Three, Creating
Websites. These innovative designs are included in the portfolio
found on Solomon's website, www.swdc.biz."
Inc. was published in "Graphic Design Concepts... PLUS"
in 2007. This is a textbook for students & professors throughout
The desktop publisher's guide to designing professional logos, business
stationery, advertisements, business forms, documents, presentations,
multi-page publications, newsletters, and "cash cow" websites.
The development of affordable desktop publishing software has given
people advanced design tools without giving them advanced design
One of the consequences
is an avalanche of poorly-designed documents created by armies of
desktop publishers with little or no graphic design training. Having
access to desktop software doesn't automatically guarantee a good
design. You can buy a Stradivarius, but it doesn't make you a concert
violinist ... you get the idea.
What the desktop
publisher needs is a working knowledge of graphic design concepts
to supplement the desktop software tools. This book provides the
graphic design concepts, that in concert with desktop publishing
tools, will foster the creation of professional graphic designs.
taught in this book will not become obsolete when the current desktop
software becomes obsolete. The book contains time-tested design
fundamentals and step-by-step design procedures for a variety of
documents and websites. The result, I believe, is an easy to understand
and supportive book that will help you with your graphic designs.
Marvin Jacobs, CFSP
Marvin Jacobs, CFSP is the president of Ameritype, a graphic design
and typesetting corporation in Cleveland, Ohio. Ameritype has served
hundreds of clients including the Coca-Cola Company, Eastman Kodak,
TRW, Inc. and Subway Restaurants.
Mr. Jacobs has
presented more than 300 graphic arts seminars throughout the United
States and in London. Topic covered in these presentations include
graphic design, forms design, and website design.
He is a Certified
Forms Systems Professional (CFSP), a certification awarded by the
Business Forms Management Association (BFMA). He has served on the
BFMA Board of Directors and is the recipient of the Jo Warner Award,
BFMA's highest honor.
He is also the
president of Words and Pictures Publishing.